Social Media Manager

Overview

Mind the Frontline is seeking a passionate and creative Social Media Manager to join our team. The Social Media Manager will be responsible for developing and implementing social media strategies to raise awareness, engage audiences, and promote mental health and wellness initiatives for first responders. This position offers an exciting opportunity to make a meaningful impact and contribute to the well-being of those who serve on the frontline.

Responsibilities

Social Media Strategy:

• Develop and execute comprehensive social media strategies aligned with Mind the Frontline's mission and goals.
• Identify key target audiences and tailor content to reach and engage them on various social media platforms effectively.
• Works and reports to the Director of Community Relations and Partnerships

Content Creation and Curation:

• Create compelling and relevant content, including graphics, videos, and written posts, to communicate our message and initiatives.
• Curate and share content from reputable sources related to mental health, wellness, and first responder support.

Community Engagement:

• Monitor social media channels, promptly respond to comments, messages, and inquiries, and foster meaningful interactions with our audience.
• Cultivate a supportive and inclusive online community by actively engaging with followers and promoting positive discussions.

Campaign Management:

• Plan, coordinate, and execute social media campaigns and initiatives, including awareness campaigns, fundraisers, and special events.
• Collaborate with internal teams to ensure seamless integration of social media efforts with overall organizational initiatives.

Analytics and Reporting:

• Track, measure, and analyze social media performance metrics, including engagement, reach, and conversion rates.
• Provide regular reports and insights to inform decision-making and optimize social media strategies for maximum impact.

Brand Management:

• Ensure consistency in messaging, tone, and visual branding across all social media platforms, maintaining a strong and cohesive brand identity.
• Monitor and address any issues or concerns related to brand reputation on social media channels.

Requirements

• Proven experience in social media management, preferably in the nonprofit or mental health sector.
• Strong understanding of social media platforms, trends, and best practices.
• Strong understanding of public safety and first responder mental health and wellness
• Excellent written and verbal communication skills, with the ability to craft compelling content.
• Creative thinking and the ability to generate innovative ideas for social media campaigns.
• Proficiency in social media analytics tools and the ability to interpret data to drive strategy.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Preferably an in-depth knowledge of Canva
• Preferably in an in-depth knowledge of HubSpot CRM
• Preferably a Bachelor's degree in Marketing, Communications, or a related field or working towards one.
• Preferably a current or former first responder.

Skills & Attributes 

• Excellent communication skills, both verbal and written.

• Strong empathy and the ability to connect with individuals in crisis.

• Demonstrated understanding of mental health issues and the ability to provide appropriate support.

• Ability to remain calm and composed in high-pressure situations.

• Excellent problem-solving and critical thinking abilities.

• Strong organizational skills and attention to detail.

• Ability to work collaboratively as part of a team.

If you are passionate about supporting frontline workers and promoting mental health resilience, we invite you to join our team at Mind the Frontline.

Together, we can make a difference in the lives of those who tirelessly serve our communities.